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Join date: Jun 13, 2019
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Apiari is an NYC-based consumer tech productivity platform that offers families a more time-efficient way to manage household needs. My journey to founder was based on my personal frustration in trying to advance professionally while managing a growing family. I was tired of being told, "you can have it all, but not all at once." With women having children later and older generations living longer, more women will be sandwiched into long-term caregiving and may never have an opportunity to have it all.


Our vision is to become families’ #1 trusted platform for the $250B personal care market for home service and product discovery, recommendations, and management to give women the most precious commodity to have it all - time.


Diverse female, immigrant & LGBT founding team with tech, data, marketing across startups, and corporations:


  • Yi-Hsian Godfrey, CEO - 20 years of experience in marketing, operations and building teams including driving $1.3B in incremental revenue through data and event based marketing while at American Express

  • Mingzhang Zeng, COO - a former corporate attorney who have negotiated and closed multi-million dollars deals.

  • Adam Berlinsky-Schine, CTO - founding CTO of Coffee Meets Bagel where he scaled platform to millions of users. He also has engineering experience at Amazon, Yelp and Roomi.


Apiari Key Highlights:

- $560K in sales (50% YOY sales growth for the past 3 years).

- $3K 1st Year Customer LTV with $100 CAC. 25% customers are referrals

- On average 22 sessions/client; breakeven after 2 sessions.

- Apiari recently focused in on their childcare services in response to virtual schooling and daycare closures with three new childcare services: Pods, Nanny Shares, and Virtual Tutoring.