Join date: Aug 27, 2019
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Bellvine is a marketplace and software for luxury furnishings allowing manufacturers and interior designers to discover, buy and track faster. (HOUZZ for the Luxury Market)

13,000 manufacturers sell $46 Billion in wholesale furnishings while 98% are unavailable online!


55% Increase in Customers, COVID disruption offers an unprecedented window of opportunity for growth.

We continue to gain traction with both customers and users.

Closed a big name manufacturer/customer who has 5 brands (like signing 5 customers) WOOT! WOOT!

  • This new customer will bring on their 4 showrooms (Miami, LA, NY, SF) when the 1st pilot launches proving that network effects are taking hold and working even before we activate the platform!

  • Post pilot this customer will activate 6 additional multi line showrooms across the U.S.

Our business development is HOT and our enterprise pilot program customers are imploring us to hurry up!

All Raise continues to introduce us to highly interested investors who are familiar with our market while a current investor has doubled down and re invested.

With the above forces at play we are expecting to move our raise forward soon!


  • Live Beta platform

  • 31 Top Brands as Customers

  • 6,ooo Products

  • 2 Confirmed Enterprise Pilots


Founder Heather Sawtelle has 20 years of experience in the interior design industry. She has deep understanding and empathy for what drives sales in her field and her initiatives as a showroom manager increased sales by more than 50%. The full team brings technical background, marketing experience while industry advisors bring additional credibility, connections and clout.


Pre Seed/ Seed

Raising to launch 2 confirmed enterprise pilots ($84M is quotes/ $16M in sales) and engage and activate 3,500 buyers and 70 manufacturers (sellers) in CA, NV, AZ, and HI.


The $46B luxury furnishings market, sold exclusively through territory showrooms to interior designers with 98% of manufacturers unavailable online waisting time and loosing sales.

Interior designers pre COVID were buying 50% of all products online from retail sources giving up $15Billion in product revenue to save time.

Now with shelter in place, sellers have lost the one way to reach buyers and are highly motivated to move sales online.

Bellvine is the marketplace where interior designers go to discover, buy, and track luxury furnishings faster. Bellvine connects all stakeholders in real time, streamlining the buying process from discovery to delivery.


Bellvine takes a 10% commission on sales on the site from sellers.

Our customers are the manufacturers selling luxury furnishings; interior designers are the end users buying.